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商品編號： 9-305-002 出版日期： 2004/07/19 作者姓名： Austin, James E.;Leonard, Herman B.;Quinn, James W. 商品類別： Other 商品規格： 24p 再版日期： 2004/12/21 地域： New Hampshire 產業： Apparel industry 個案年度： 2003 - 2003
商品敘述：
When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to the commercial strategy, but integral parts of it. Spanning more than 10 years of Swartz''s innovative leadership, this case presents a well-developed, value-centric business in which management faces two emerging challenges: how to measure the impact of its social justice activities and how to export its values-based strategy abroad. Focuses on strategic management of a corporate social responsibility (CSR) program. The development of Timberland''s innovative commerce and justice strategy sheds light on ways in which strategic alignment can provide energy, synergy, and resources critical to developing a successful CSR program within a for-profit company.
涵蓋領域：
Globalization;Innovation;Corporate social responsibility;Business models;Partnerships
相關資料：
Case Teaching Note, (5-306-089), 8p, by James E. Austin, Herman B. Leonard, James W. Quinn
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